Hi, I’m Visisht.

I spend an unhealthy amount of time thinking about automobiles.

Somewhere along the way, that habit spilled over into brands, technology, AI, design, geopolitics and a hundred other rabbit holes.

This website is where those thoughts end up.

Some are well researched, some are half-formed, and some I’ll probably disagree with in five years.

Thoughts

Building the brand for magnet-free EV powertrains, from naming to narrative.

Turning a product problem into a reveal across an IPL season.

Turning 'fit' into both a physical and a lifestyle promise.

A cause campaign for cleft-lip correction with Smile Train.

If you’ve made it this far, there’s a decent chance we’d enjoy a conversation.

It could be about automobiles, branding, AI, something I got completely wrong, or something neither of us has thought about yet.

If that sounds interesting, my inbox is open.